Norma
My portfolio
Welcome to my portfolio. Here you see a selection of my work. Take a look at my projects to get a better idea of ​​what I do.
01
Foodora App
I am exploring the possibility of developing the app so that users can choose restaurants via a map and have their food delivered to their homes. Currently, users can only select takeout options. The goal is to simplify the process for users, allowing them to quickly gain an overview of the offerings and thereby have more choices among the restaurants in their vicinity.
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I have conducted and evaluated interviews and surveys, created sketches and diagrams, formulated concepts, and defined user behaviors. Additionally, I have developed both low-fi and high-fi prototypes, as well as conducted usability tests.
02
My Intership
During my internship as a UX/UI designer and web designer at SGA AB Trading, I created user-friendly and visually appealing websites to support the company's business goals and enhance user experience. I developed the visual design, including color schemes, typography, icons, and other graphic elements for a cohesive and attractive aesthetic, and designed UI components such as buttons, forms, and menus to improve interactivity and usability. Projects included the company website, a central platform to present the company's profile, services, and values, and a detailed product catalog with filtering and search functions to help users find what they are looking for, focusing on a simple and intuitive user experience with clear product images and descriptions.
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The link to the webbsites i made are on the left-handside, klick on the pictures to see my work!
03
Devolpe H.M website
Today's user-centered design hinges on time optimization and brevity. As customers, we demand efficient access to information without unnecessary scrolling or long loading times. Our interactions must be swift and seamless.
My role involved:
Explore: UX review, Interviews, Competitor analysis.
Analyze and Define: User types, Detailed exploration of selected user type (goals, digital habits, pains, gains), Problem analysis and concept formulation, Flow description.
Build a prototype with the help of a user story map.
Test and validate: Usage tests and outcomes, Reflection and suggestions for next steps.
Tire change
By identifying all necessary requirements and creating a plan to meet them through multiple methods taking into account factors such as tire replacement, safety requirements and budget and using tools to track the requirements.
My role in this project was to create a product backlog with associated features and user stories with acceptance criteria, identify an MVP, create a sprint planning, Low-fi and a prototype.
04
05
Tasty App
Tasty is an innovative app designed to simplify meal planning and recipe storage, adapting to users' changing tastes and preferences. It offers a vast global recipe collection, AI-powered meal recommendations with calorie counting, shopping lists, and calendar integration. The app aims to save time, promote healthy eating, and reduce food waste.
User needs and challenges, identified through surveys and interviews, highlighted the demand for diverse recipes, easy navigation, and personalized dietary experiences. Extensive UX research using methods like Affinity Charts and empathy maps informed its intuitive and user-friendly design.
Key features include advanced search options, custom recipes, and the ability to share personal recipes. Despite technical challenges and costs, Tasty continuously evolves to meet user expectations. Future enhancements like user-generated recipes, notifications, and improved support aim to boost user experience and loyalty.
This is a rough summary, klick on "download" to see a extended version of the project if you are intressted!